As a freelance fashion photographer I have to wear many hats to stay in business. Social media is an area of the business that must be addressed but, as the title states, keeping up with all the social media outlets is a full time job. So what are our options?
For me, the simplest way to deal with this issue is to simply link some sites to others. For example, I have a behance account that links all my projects to linkedIn which in turn links all my posts to twitter. I also have a tumblr account that links to Facebook which in turn links to twitter. In both instances I only have to update two site and have the same content or links to that content on six social networking sites. Furthermore, my blog (the one you’re reading now) is also linked to Facebook, which, as mentioned before is linked to twitter. I haven’t even mentioned google+.
If you’re not dizzie by now you must have some sort of supper powers to keep up with all of that. I Think the best approach is the one that works for you. Choose the social networking site that you feel will help you most and focus on those. 2-3 sites is more than enough unless you want to drive yourself insane or hire a full time employee to manage them for you.